Mascots: People and Animals

A character is the aggregate of features and traits that form the individual nature of a person or thing. A mascot is an animal, person, vehicle or thing adopted by a group as its representative symbol.

Truly memorable characters are judged by these 3 criteria: Personality, Point of View and Performance. When we create Mascots we consider these things:

1. Personality is the visible aspect of one's character, the embodiment of a collection of qualities, and is the sum total of the physical, mental, emotional, and social characteristics of an individual. It is the essential character of a person. Ask the question; Did you "hire" the right spokesperson for the job?

2. Point of view is the specified or stated opinion, attitude, or judgment of the character. The point of view is the position of the narrator in relation to the story, how the events are depicted and by the attitude shown toward the characters. Ask yourself; Does you character present a fresh perspective and slant to the narrative that he or she delivers?

3. Performance is the execution or accomplishment of work, acts, feats, etc. Ask yourself; How well does your character do his or her job? Is he or she believable, credible and adorable? If you take away the logo and the look and feel of the brand, can you recognize the Brand by just seeing the mascot?
Big Charlie's So Fresh Produce has a fleet of trucks, each with a different message. But they share the same character, logo and colorful, friendly look and feel.
Bay Minette's Recreation Department vehicle wraps are a playground full of activity that illustrate how much fun getting involved can be. Play Hard or Go Home!
Berny the Litterbug is the face to a problem we all share.Don't be a litterbug!
Lil’ Al is the right character for a local business that uses “Smart Business” as their tag line. Al’s point of view - intelligence with a sharp wit and sense of humor - is a good fit for an office supply store. Al’s performance couldn’t be better. The lightly disheveled clothes hint at his unique personality without looking messy. And the fact that the original 3D model we created can be animated into an infinite numbers of poses and expressions ensure that he will remain relevant for a long time, making his performance second to none.
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