Adding a mascot to a Brand Identity is just about the best way to make a business stand apart from their competition. Mascots become the touch point of a Brand on a different level than simple typography or an icon. Mascots cut through the clutter of typical advertising's hard sell to speak directly to the hearts of consumers. The right mascot makes a Brand accessible and if done correctly even lovable. When we create a mascot that looks like it walked right out of the latest big screen movie, it cannot help but get noticed. And on a vehicle wrap, that can mean MILLIONS of impressions every month! And along with people and animals, we even turn vehicles into mascots.