It is essential for you to maintain graphic continuity for your brand. It not only allows you to clearly and effectively communicate the message of your brand, but it also allows you to protect your logos and your brand images. Properly and consistently used corporate logos, mascots, approved typefaces and visual treatments that create the look and feel of the brand cause immediate brand recognition for your business. They are your company’s signature in the world. As such, it’s very important to use these identifiers carefully and treat them with respect.
This is a typical brand identity: