Brand Development: Logos

Touch Points

It is essential for you to maintain graphic continuity for your brand. It not only allows you to clearly and effectively communicate the message of your brand, but it also allows you to protect your logos and your brand images. Properly and consistently used corporate logos, mascots, approved typefaces and visual treatments that create the look and feel of the brand cause immediate brand recognition for your business. They are your company’s signature in the world. As such, it’s very important to use these identifiers carefully and treat them with respect.
This is a typical brand identity:
Starting with Ike's original artwork we re-interpreted it with a more progressive font and stylized water treatment. Specifing Pantone colors for each element is essential for consistent printing. Assigning various computer color codes ensures accurate on-line reproduction of the images.
The next step in the development of Ike's identity was to recreate the logo by modeling it in 3D. Making 4 color separation files provides consistency for various printing technologies. 
We further developed the brand by creating entire beach scenes showcasing the beach chairs, umbrellas and kayaks that he rents.
With so many images to work with we wrapped his van with these colorful graphics.
The next step was to decide on the treatment for Ike's web site header.
And finally the images were formatted for business cards, stationary, ads, signs and banners.
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